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商品編號： 9-601-038 出版日期： 2000/07/06 作者姓名： Frei, Frances X.;Moon, Youngme;Rodriguez-Farrar, Hanna 商品類別： Service management 商品規格： 17p 再版日期： 2002/05/09 地域： 產業： Electronics manufacturing 個案年度： 2000 - 2000
商品敘述：
Used as part of the first module of a course on Managing Service Operations, which addresses managing the operating role of customers (606-032). Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result.
涵蓋領域：
Competitive strategy;Service management;Economics;Marketing strategy;Technology and analytics;Innovation
相關資料：
Case Teaching Note, (5-608-050), 26p, by Frances X. Frei
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